Henkel Romania was established in 1994 as a subsidiary of Henkel Central Eastern Europe. The company now has about 500 employees, and its portfolio comprises over 30 brands, thousands of products, from cosmetics, detergents, commercial and professional adhesives to technology.

Henkel Brands:

Persil is your laundry detergent expert that guarantees fiber-deep clean and shining bright laundry.

Developed in 1907, Persil was the first self-acting detergent. Its revolutionary formula that released oxygen during washing made strenuous rubbing of the laundry superfluous. Ever since, Persil has always set the pace of time to serve society’s changing needs, combining innovation and continuity. Persil was for instance the first to launch a phosphate free detergent in 1986, demonstrating that sustainability is part of the brand’s heritage. After this, many high performance innovations followed, such as the first Liquid in 1987 and the first concentrated Powder in the form of Megaperls (1994).

Perwoll provides best active care solutions for colors and fibers for all your clothes.

Perwoll makes you feel and look good in all your clothes, because it provides the best active care for color and fibers.
Perwoll offers specialized detergent solutions for all your main washing piles:

  • Mixed Colors
  • Blacks & darks
  • Whites
  • Wool & Delicate Fabrics
  • Sport & Functional Fabrics

Silan not only makes the laundry very soft, but gives it a long-lasting pleasant fragrance. Silan – The small luxury I treat myself to.

The history of Silan goes back to 1965 when Silan appeared for the first time with the slogan “Fighting dry rigidity”. Henkel promised their consumers a soft laundry experience by banishing rough and hard laundry. In the mid 1970s, people quickly realized that Silan actually not only softened laundry, but with its elaborated and fresh fragrances, it also made laundry pleasant smelling, too. As more and more people suffer from very sensitive skin, Silan adapted to those consumer demands by creating Silan Skin Sensitive with its very soft and mild texture in the year 2004. Due to its good skin-compatibility it is recommended by leading dermatologists and is also suitable for delicate baby’s skin. One year later, in 2005, Silan launched the Vernel Aroma Therapy range which delivers a unique pampering experience for the senses with its select essential oils.

Pur stands for strong degreasing power and top-performance within the category of hand dishwashing

The brand Pur stands for ease and performance against the toughest of grease problems. With a strong focus on consumer needs and innovation, Pur has added to its portfolio of offerings a host of new products and solutions including an innovative new formula that works to remove not only grease but also starch without extensive pre-soaking.

For Freshness and Cleanliness in your toilet: With its products from Duo Activ, over Power Activ, Cleaners, stripes to In-tanks, Bref is the market leader and freshness expert for toilets.

Bref offers a hygienic cleanliness and freshness for your toilet. The global brand Bref is available in the following countries for the toilet category: France, Spain, Belgium, Italy, Greece, Sweden, Finland, Cyprus, Korea, Canada, Mexico, Guatemala, Panama, Costa Rica, Angola, Russia as well as in Central Eastern Europe.

Somat is your expert for automatic dish washing, offering superior cleaning results without any pre or post treatment.

With more than 50 years of German Technology, Somat has established a clear focus on consumer needs and innovation. Its portfolio offers a wide range of cleaners & additives, including innovative launches, such as:

  • Somat Gold tabs, our premium tabs with 10 functions, including the power soaking activator for superior cleaning even of burnt in stains and with 12 functions including the filter cleaning.
  • Somat Gold Gel, the only gel in a dual chamber bottle, which delivers a unique combination of active enzyme ingredients and alkalinity for a perfect cleaning.
  • Somat Gel Caps, the caps only in gel for brilliant shine.

With such a diverse offering, Somat is a choice of many in countries such as Germany, Austria, Spain, Poland, and many others.

With more than 45 years of color expertise in 45 countries around the world, Palette is the competent hair color expert you can trust. Over the years, we have developed unique and efficient formulas that exceed our consumers’ expectations, no matter how diverse their needs are.

For more than 60 years, Schauma is Europe’s trusted brand for the entire family known to strengthen the hair and care down to the tips.

The unique formulas with Intensive-Care-Protein regenerate the hair structure and give the hair back what it has lost. For perfectly cared, strong and beautiful hair.

Schauma as a family brand offers hair care products for each hairtype, each age, each gender, babies, kids and adults. The Schauma product line contains classic hair shampoos, conditioners and hair treatments for the perfect all-around hair care.

Discover the fascinating world of Fa. Innovative body care products pamper your senses and provide you with an irresistible skin feeling.

Fa is one of the best-known brands in the world of body care and a leader in the European market.
Its products can also be found on the shelves in regions such as the Middle East, Africa, Asia Pacific, allowing consumers to explore an irresistibly fresh and smooth skin feeling.

Syoss is a successful retail brand in the hair cosmetic sector with professional products developed with and tested by hairdressers.

Syoss as the most successful hair cosmetic launch of the past 10 years offers hair care and hair styling products as well as hair coloration that are developed with and tested by professional hairdressers, stylists and colorists.

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